How To Choose The Right Logo Door Mat For Your Business

If you're considering investing in logo door mats for your business, it's crucial to make the right decision as these mats not only serve a functional purpose but also significantly boost your brand image. Luckily, in this blog, we'll be going through how you can find the right custom logo mats for your business, including the factors you need to consider.

Key Takeaways

Material and Location Considerations:

• The material of the logo doormat is crucial and depends on whether it will be placed indoors or outdoors. For outdoor mats, water-resistant materials like rubber are recommended to prevent waterlogging. For indoor mats, absorbent materials like coir and carpet are suitable. Coir is especially popular for its eco-friendly nature and longevity. The location also influences the decision between lift and lay mats, which are easy to clean and maintain, and recessed mats, which offer a sleek look and are set into mat wells.

Budget and Durability:

• Budget is essential, with prices varying based on materials and customisation. While considering cost, it’s also vital to consider the long-term value and return on investment, as high-quality mats can last longer and provide better branding impact. Durability is essential to ensure the mat withstands constant foot traffic and environmental elements without fading, fraying, or losing functionality.

Design Complexity and Branding Impact:

• The complexity of the logo design plays a crucial role in determining the cost, production time, and branding impact of the mat. More straightforward methods are cost-effective and efficient, while advanced printing technologies can handle detailed designs. Every line and colour in the logo will be meticulously printed, potentially increasing the price and enhancing branding impact. Seeking advice from the mat manufacturer or a graphic designer can help optimise the design for aesthetic appeal and brand recognition.

Let's take a look at them:

Material

When choosing custom door mats, there are a wide range of materials to choose from, so deciding on the right one can be a challenge. If you're ordering a personalised logo mat for the outdoors, we'd recommend a rubber mat as these are specially designed to be water-resistant. If you choose a water-absorbent material for outdoor use, there's a high chance that it can become waterlogged and ineffective over time.

If you're after an indoor mat, we'd recommend materials such as coir and carpet due to their absorbency. These personalised logo mats are the perfect way to absorb moisture, dirt and other bits of grime before they can be brought inside. Coir matting is also a particularly popular choice due to its eco-friendly nature and longevity.

Overall, the type of mat you'll buy will depend on whether you're after an outdoor commercial entrance mat or an indoor one! Here at Make An Entrance, we stock a wide range of entrance mats and can personalise them to include your business logo, slogan or with anything you'd like!

Budget

Another essential consideration when purchasing a custom logo mat is its cost. The prices of logo mats can vary significantly based on the materials and customisation process

Here at Make an Entrance, our high-quality carpet mats and outdoor commercial entrance mats are budget-friendly options starting at £39.99. If you're looking for a durable personalised logo mat, particularly for outdoor use, rubber mats could be a good choice, though they are a bit more expensive, starting from £74.99.

For those who want highly durable mats with a natural aesthetic, coir mats are available, starting from £129.99. It's important to consider the return on investment and understand that a good quality mat can last longer and provide better branding impact.

While considering the cost is essential, it's also vital to consider the value the mat will add to your business in the long term. High-quality, attractive logo mats can enhance your entrance, making a strong impression on clients and visitors. Your logo mat purchase will continue to benefit your business for years!

The Complexity of Your Design

The design of your logo plays a key role in not only reflecting your brand image but also in determining the cost and production time of your mat.

As a general rule, simpler designs can be a cost-effective and efficient choice as they translate easily onto mats. On the other hand, if your logo is more complex, fear not! Our skilled workshop team make a range of logos with a range of designs in an impressive range of colours. While the execution of these designs might be more time-consuming, the result is a striking and unique representation of your brand that visitors will remember.

Remember, every line and colour in your logo will be meticulously inlaid onto the mat. Even though this may increase the price slightly, it’s a worthwhile investment for its superior branding impact. If your design is complex, consider seeking advice from us beforehand call 020 8819 5869 or email help@makeanentrance.com. We can help to optimise your plan for the mat, making it aesthetically pleasing and easily identifiable from a distance or even when partially obscured. In the end, it's all about creating that perfect balance between design complexity, budget considerations, production time, and impactful branding.

The Location of the Mat

As mentioned earlier, the material of your logo mats will vary depending on the location of the mat.

Indoors

If you plan on placing your personalised door mat inside, we recommend choosing coir logo mats or carpets. This is because a coir mat is water-absorbent and designed for indoor use, and so is its carpet counterpart.

Outdoors

If you want a floor mat for the outdoors, we'd recommend not using coir matting but opting for rubber or one specifically designed for outdoor use. These mats will still absorb dirt and moisture but act as a first line of defence. For best results, we recommend placing inside door mats on the other side, as this will be the most effective combination at trapping dirt when paired with an outdoor mat.

Durability 

Another important factor to consider is durability, as this will ensure your mat lasts long-term. All of our custom logo mats are crafted to endure constant foot traffic, and depending on the material, they may also be exposed to environmental elements such as rain or harsh sunlight. As such, you'll want to invest in a mat that can withstand these conditions without fading, fraying, or losing its functionality.

Lift and Lay or Recessed? 

Another factor you must consider is whether you want a lift and lay mat or a recessed one. Lift and lay mats are ones you find in entrances, as they're able to be laid down easily, which makes cleaning and maintenance easy. At the same time, recessed mats are designed to be set into mat wells, as they provide a sleek, professional look and are a popular choice for businesses.

Both options have their merits, and your choice will depend on your specific needs, the nature of your premises, and your personal preference.

We hope this blog has given you some insight into the factors you should consider when purchasing a logo doormat. For more information, please don't hesitate to get in touch with our team. We'll be more than happy to help and assist with any orders or questions you may have.

Logo Door Mat FAQs:

We've answered some of the most frequently asked questions about logo entrance mats below:

How do I choose a door mat?

To choose a door mat, you'll want to think about the features that are important to you. E.g. is durability a priority over design, or is there a specific material you have in mind? To choose a doormat, you'll want to list everything you want from your mat and then choose a material that accommodates these factors.

What's the first thing to consider when buying a door mat?

The first thing to consider is usually material; once you know this, there are many options. We'd recommend coir or carpet if you want a doormat for indoor use. Alternatively, if you're looking for an outdoor mat, we'd recommend rubber or an outdoor mat.

What type of door mat is best?

No specific mat can be defined as the 'best'. However, coir is very popular due to its eco-friendly nature, as well as the fact it is absorbent and effective and traps dirt and moisture.

Should door mat be bigger than door?

Your door mat should be as wide as the width of your door to ensure maximum efficiency.