The Benefits of Logo Doormats for Your Business
Are you considering a personalised logo mat for your business? While branded mats can give a great first impression to potential clients, the benefits of logo doormats go way beyond simple aesthetic appeal. For a start, they serve as a barrier tool for collecting dirt from footwear, while also helping to preserve indoor air quality and reduce the likelihood of slips and falls.
By incorporating a doormat with your logo, this isn't just a simple show of business status, but a display of your professionalism as a company. By making your entrance a focal point with a customised mat, you're paving the way for a positive and lasting first impression, which should be an important consideration for every business.
At Make an Entrance, we have over three decades of experience in supplying professional high-quality coir mats to businesses in a range of sectors. We understand the importance of good impressions on your client base, which is why we've made this detailed outline on the benefits of logo doormats for your business.
The Role of Logo Doormats in Brand Recognition
It's no secret that good impressions are hugely important for creating a positive relationship with both current and potential clients. By a simple thing such as placing a custom logo mat at your entrance, you're not only displaying a signal of business status but also a reminder of your company, and this shows to be an effective marketing tool when people or businesses remember your brand. With this simple added decor, you can make a lasting impression on your brand image, which makes custom logo mats such an effective tool.
Visual Branding at the First Step
By incorporating logo entrance matting in your doorway, you're essentially creating the first point of interaction between a business and its visitors, making this an important step in your visual branding strategy. A well-designed branded door mat can subtly elevate a company's logo and brand message, which will embed the brand identity in the minds of visitors from the moment they step inside. According to the Influencer Marketing Hub, consistent branding across all platforms can increase company revenue by up to 23%.
Creating Memorable Experiences
One of the most important things to consider is that customised logo mats can create a small but memorable brand experience. With a slick logo design or a catchy slogan inlaid into the material, a custom-branded door mat can leave a lasting impression on visitors. Research indicates that customers are more likely to remember a brand that presents itself consistently across different touchpoints, including the physical entrance of a business.
Standing Out from the Competition
In today's competitive market, standing out from the crowd is essential for company recognition, and logo entrance mats can be a subtle way to stand out from your competitors. By customising a door mat with unique designs, vibrant colours, and a clear display of the logo, businesses can differentiate themselves in the eyes of their customers. Statistics show that businesses that invest in unique branding elements enjoy a competitive edge, with a large percentage of consumers preferring to do business with brands that present a professional image from the get-go.
Encouraging Brand Loyalty
Brand loyalty starts with first impressions. A high-quality mat with good branding will not only look great and help keep your business clean, but will even play a small psychological role in building brand loyalty. It's strongly recognised that people often gravitate towards brands as a sign of trust, and with a printed logo, this can help do just that with potential customers.
Branding and Marketing Benefits
The strategic use of logo entrance mats for your business offers several branding and marketing benefits, which will turn a simple utility item into a powerful marketing tool for your brand.
A Reflection of Quality and Professionalism
Although often overlooked, the quality of your entrance mat can directly reflect upon your business's professionalism. A well-crafted, high-quality branded door mat speaks volumes about your attention to detail and consideration for others' opinions, while a poor-quality logo on a substandard mat may suggest an unprofessional business, which can inadvertently turn away potential clients before they've warmed to your business.
The Power of First Impressions
In the business world, first impressions are huge. A quality doormat printed with your company logo is a small yet eye-catching way to present your business to future clients. It's essentially the first step in your relationship with visitors, which is why subtle moves like incorporating a company mat can be an effective part of your marketing strategy.
The Silent Salesperson
As soon as visitors walk through the door, business logo mats send an immediate brand message before a word is even spoken. This unspoken communication conveys your brand's professionalism and attention to detail while also setting the tone for the customer experience. A well-designed logo mat acts as a welcoming gesture, subtly influencing perceptions and reinforcing brand identity in the minds of your visitors.
Maximise Visibility with Every Step
By placing your company logo where it can be seen immediately by visitors, you ensure your brand is memorable. This is an effective part of a long-term strategy, which can have a positive effect on company perception and attracting new customers.
Professionalism and Aesthetics
The placing of logo entrance mats at your doorway allows you to create a friendly and welcoming environment as soon as customers walk through the door. An entrance logo effectively presents a serious company dedicated to making a good initial impression. By investing in a custom door mat, you can create a positive atmosphere that radiates professionalism and attentiveness, ensuring that every customer walking through your door starts with the right impression.
Safety and Protection
Floor mats are a necessary weapon for helping to reduce unnecessary slips or falls caused by wet floors. When faced with damp weather conditions, a doormat acts as an effective barrier in preventing these unnecessary accidents. By choosing mats with slip-resistant backings like PVC, you're also less likely for the mat itself to slide, making them some of the most effective mats when it comes to safety. By investing in a door mat, you're investing in an environment that takes health and safety seriously.
Durability and Maintenance Advantages
Choosing doormats made from high-quality materials is essential for the longevity of your mat. To ensure that your mat is here for the long-term, regular maintenance is key. For rubber doormats primarily used outdoors, a simple hose down can be the best solution, whereas indoor mats, particularly ones made of coir, can be simply brushed down with a good carpet brush, or given a once-over with the vacuum upholstery attachment. Avoiding harsh chemicals and direct sunlight is recommended to help prevent your mat from degrading prematurely. By following these simple tips, your business can maximise the longevity of your custom door mats, ensuring they continue to offer a warm welcome to business clients with their every visit.
Customisation and Creativity
Having a custom doormat also allows you to get creative, and receive a mat that's tailored to your unique requirements, making it truly bespoke for your business.
Custom Design
Your logo will typically be printed, or cut and inlaid with your own company branding – the latter ensuring that your branding remains vibrant and intact throughout the lifespan of the mat. Your design could be a company logo or even a slogan to show off your company's personality.
Custom Sizing
Choosing a custom logo mat also gives you the freedom to choose a specific sizing for your doormat. This customisation allows for a perfect fit in any entryway, irrespective of its dimensions, ensuring that the mat serves its purpose effectively. Whether yours is a standard door size or a grand entrance, your mat can be cut to your specific requirements, ensuring you have a mat that fits perfectly in your doorway.
Cost-Effectiveness and Long-Term Value
It's important to recognise that investing in logo door mats extends beyond the initial expense. These mats offer substantial long-term benefits for your business and are a strategic investment in your brand's image and the safety of your environment. Not only this, over time these mats effectively contribute to reducing cleaning costs and preserving interior flooring by effectively trapping dirt and moisture at the door. This durability, coupled with the timeless marketing value of having your brand prominently displayed emphasises the cost-effectiveness of logo door mats.
Conclusion
By investing in custom floor mats for your business, you're not only boosting the visual appeal of your entrance but showcasing your brand's commitment to professionalism and customer care. Branded door mats act as a constant reminder of your business's identity, and can potentially make a lasting impression from the moment customers step into your premises. At Make an Entrance, we've made it our livelihood in making quality bespoke mats that fit the unique requirements of our customers. Whatever you have in mind for your entrance, we're sure we can provide the perfect mat for your business.
Ready for the next custom doormat for your business? Check out our logo doormat selection here.
FAQs
We've put together some of our most frequently asked questions, which we hope will answer any further queries you may have.
What should I look for in a doormat?
When taking into account what you should look for in a doormat, we recommend primarily focusing on durability, the material's effectiveness at trapping dirt, and also water and moisture control. Coir mats are one of the most effective mat types for catching dirt, controlling moisture and having a long lifespan, making coir one of the most popular mat materials for both businesses and homeowners.
How often do you need to wash your doormats?
Maintaining most doormats is super-easy and straightforward. We personally recommend giving your doormat a sweep down with a brush daily, or even a wash with a carpet cleaning machine (dependent on material) every 2-4 weeks to keep your mat in its best condition.
Is a doormat important?
Doormats are important for several reasons. Not only is a doormat good for your business image when printed with your company logo, but they're also effective at collecting dirt, dust, and other pollutants, maintaining your company's air quality too.
What doormats do you offer at Make an Entrance?
At Make an Entrance, we're proud to offer a wide range of mats for our customers. These include logo, textile, standard and personalised doormats. Whatever you require in your business doormat, we're sure we have something that fits your needs.
If you like help or advice choosing the best logo mats for your business, or would like a no obligation quote, please get in touch with Matt and Molly in our business team.